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James Auckland
After an impressive career as an ATP professional, GB Davis Cupper and Grand Slam player, James wanted a new challenge…so he had three kids!  Though he's a Level 5 Master Performance Coach who's coached top 100 players and Wimbledon Champions, he says playing tennis with his kids at their local park has reminded him of the joy tennis can bring to people’s lives. As our lead programme designer, if young ones are busy splatting monsters in their space-themed tots sessions or not so young ones are re-living last week's winning shots in the cafe, James can go to bed happy... until his kids wake him up, that is.

Become a Premier Tennis coach

We employ coaches at different levels to run and support a wide variety of programmes. Currently, there are opportunities to coach on our club, school, park and holiday club programmes, as well as individual private lessons which we are regularly asked about.

All Premier Tennis coaches are required to be DBS checked and have the relevant first aid qualification; they must also successfully demonstrate their coaching ability and attend training sessions with our coaching team as required. Get in touch with us to find out more.

What do Premier Tennis coaches receive?

Premier Tennis coaches are rewarded well, and in return, we expect a high degree of professionalism – which is nothing less than our customers demand or deserve.

We have excellent opportunities for ongoing coach education with our in-house partner Growing the Game. This enables us to create bespoke coaching courses for achieving Level 1 and 2 or above, often at a discount, with like-minded and motivated coaches.

You will also benefit from our own additional training, as we are committed to ensuring all our coaches are fully up to speed on age-appropriate drills and teaching techniques, as well as customer service expectations.

Further off-court support is available to our in-house coaches and local partners in the form of mentoring, marketing, customer service and administration, finance and legal advice.

How you can join the team

If you are an existing or aspiring coach looking for additional work, get in touch on 01865 689754 or fill in our contact form and we’ll get back to you.

If you are an established manager of coaching programmes keen to go to the next level to grow your tennis business, drop a line in the first instance to our Director of Tennis, James Auckland, to see how we can help.

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